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Taco Bell Nails Zeitgeist

It seems like every company is coming up with their own app these days, and most of the time, my first thought is “Yeah, right. Who would ever use that?” That was my first thought when I read about...

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Surge Pricing And Customized Coupons Have Only Just Begun

I recently read a post in which the author presented his view of the future of retail – a future in which your social media following and influence on other buyers would determine the sorts of prices a...

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CBS, FTW

True adaptability is about more than just change. Virtually any company can see a change looming over the horizon and shift their operating practices, products and advertising just enough so that they...

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Where Do You Get Your News?

Where do you get your news? The answer to that question should probably depend on the kinds of markets you’re looking for your company to serve. As everyone knows, the media and publishing industries...

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Ever Think About the Role of the Corporation in American Society?

The Atlantic ran an incredible (and incredibly thorough) thought piece this week on the problem of outsized CEO pay in America, and how this is relevant to widening economic inequality, among other...

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The… Employee?… Is Always Right

I recently blogged about the role of the corporation in America and our perceptions of whom it is meant to serve. My thoughts on that were that a company that puts the interests of shareholders and...

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Starbucks Commits to Deliver

Lately a lot of companies have been concerned with cracking the delivery nut, which is no doubt an attempt to prove the value of retail in an environment of greatly reduced retail foot traffic. It’s an...

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Simplicity Saves the Day, Again

I came across this invention, which condenses humid air into drinkable water, and I thought I’d share: Attached to the frame of the bike and powered by a small solar panel, the device cools down hot,...

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Weekend Reading

Purpose Big Moose Is Watching You: http://bit.ly/10KJmJF {Medium} Jonathan Rothberg’s New Startup Raises $100 Million for Chip-based Ultrasound: http://bit.ly/1tT8j0n {MIT Technology Review} The Case...

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The Power of the Crowd And, Inevitably, the Rise of Custom-Made Products

Moses Namkung In the age of the Internet, the crowd is in control of pretty much everything in a way that wasn’t possible just a decade ago. Wikipedia and Twitter are great examples of how we get our...

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Is Your Company Relevant to Customers’ Lives?

Empathy is famously considered to be a central principle of effective design, and for good reason. You’d be hard-pressed to design a successful product without first understanding the consumer—what’s...

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Weekend Reading

Purpose Evernote joins with Nikkei for new content & business alliance: http://bit.ly/1tTZMJj $2 Billion and Counting: http://bit.ly/1szwEo1 {Spotify Blog} Obama endorses Net Neutrality, asks FCC...

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Weekend Reading

Purpose Why Mark Cuban opposes net neutrality: ‘I want there to be fast lanes’: http://wapo.st/1vb8JhW {The Washington Post} Drone Flights Face FAA Hit: http://on.wsj.com/15nv2sH {WSJ} The Meaning Of...

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Evolving Responsive.Org

Undercurrent is not a lone wolf.  There are many individuals and companies thinking about Responsive organizations. While this site has been a project of ours alone, it is time for Responsive.org to...

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Weekend Reading

Purpose Spotify: Friend or Foe? http://nyr.kr/1FGhfZl Become a Lyft Driver on Your Way to Work – Introducing Driver Destination: http://lft.to/1y4zB1N {Lyft Blog} Autodesk Software Now Free For Schools...

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Weekend Reading

Purpose A company that profits as it pampers workers: http://wapo.st/12kgesX {The Washington Post} Off Grid Electric Raises $16M To Let Africans Pre-Pay For Solar Energy Just Like Phones:...

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